) – Google defines this as “the average amount of time (in seconds) your server takes to respond to a user request, including the network time from user’s location to your server.” This metric can be affected by any or all of the following: slow application logic, slow database queries, slow routing, and resources issues such as CPU starvation, memory starvation, even the visitor’s location and network architecture. Average Server Response Time (ART) ( The target range for this measure should be 0.20 seconds (200ms) or less.This measure, much like Average Domain Lookup Time, should also be one of the two fastest times in the timeline for a page to load. ) – Google defines this as “the average amount of time (in seconds) spent in establishing a TCP connection for this page.” This timer starts immediately after the domain lookup is complete and measures the amount of time it takes for the server to connect with your visitor’s device. Average Server Connection Time ( Target range for this measure is between 0.01 and 0.25 seconds.At this point in the timeline, no data from your website has started to load and a common factor that can affect this measurement is content being rendered from multiple locations (i.e., Third party scripts.) This should be one of the shortest time measurements associated with the page load timing sequence. ) – Google defines this as “the average amount of time (in seconds) spent in DNS lookup for this page.” This measures how long the user’s browser searches for your website’s IP address. Average Domain Lookup Time ( Target range for this measure is between 0.01 and 0.03 seconds.) – Redirects should be avoided but sometimes they are inevitable and if redirects are involved this will indicate the time it takes for a redirect to start and end, if no redirects are involved this metric will show zero (0. Average Redirection Time ( The target range for this measure should be between 0 and 0.30 seconds.The following is the order in which these measurements occur or the timeline in which Google measures metrics associated with system performance and determines the Average Page Load Time. Once a potential visitor clicks on a link that will take them to your website, Google Analytics starts tracking seven specific metrics that measure system performance. This measure incorporates all the measures below (items 1 – 7) and as such will always be the largest time based metric when measuring a system’s performance. The following is an explanation of Average Page Load Time:Īverage Page Load Time ( The target range for this measure should be 2 seconds or less.) – Average Page Load time is the average time measured in seconds it takes for a page to fully load based upon the sample data set and the date range selected.Īverage Page Load Time starts when the navigation process begins (i.e., the visitor clicks on a link either internally on a page of your site or externally contained on another website which is linking to your website) and ends when the webpage has completely finished loading in their browser. Due to the faster computer hardware and internet connections that have become available since 2017, it would not be unreasonable for visitors to expect page load time of 2 seconds or less by today’s standards. It should be noted that the Average Page Load Time benchmark for a typical data-driven website in 20 was 3 seconds.
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Average Page Load Time is derived from combining seven separate measures (Redirection Time, Domain Lookup Time, Server Connection Time, Server Response Time, Document Interactive Time, Document Content Load Time, and Page Download Time) into a single metric.
The single most important System Performance Metric on the Site Speed page for a website is the Average Page Load Time.
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Chrome, Firefox 7 and above, Internet Explorer 9 and above, Edge, some versions of Safari, Android 4.0 and above, additional browsers also support this feature but are used less frequently.) Site Speed can also only be tracked for visitors who use a browser that supports HTML5 Navigation Timing (i.e. The Site Speed report is always generated from sampled data and, by default, the sample size is fixed at 1% of your visitors. Within Google Analytics, you can get a glimpse of your website and server performance in the “Behavior → Site Speed” section of the “Reports” Menu. When managing websites or performing an analysis on a website, as important as it is to know where your visitors are coming from, what pages they are viewing, and other aspects of interaction it is equally important to know how well your web server is performing in offering up the content that your organization has worked so hard to gather and make available to visitors.
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